LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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What Do You Actually Want to Be Known For?
This matters more than most people realise. 1️⃣ Decide Who You Are Claiming to Be I’ve committed, very deliberately, to being known as that tech, AI and automation training lady. That’s the lane.That’s the flag in the ground. So ask yourself:What do you want people to say when your name comes up? “Oh, you need…
Why Raw Beats Polished in Marketing Right Now
This is one of the biggest mindset shifts people need to make heading into 2026. 1️⃣ Polished Content Is Falling Behind Anything that looks overly edited, scripted, or produced is underperforming right now. Not because it’s bad.But because it feels distant. A shaky phone video where you say:“Hey guys, I woke up with gastro and…
Why AI Will Not Refer You If You’re Invisible (And What To Do About It)
This part matters more than most people realise. 1️⃣ AI Cannot Recommend What It Can’t See AI will not refer you if there isn’t enough content by you on a topic. It’s that simple. If there’s more content published by other people in your space, on your topic, guess who gets recommended? Not you. 2️⃣…
How to Build a Profitable Business With Consistent Marketing (Without Burning Out or Chasing Trends)
Consistency Beats Hype. Every Single Time. If there’s one thing I want to land before we wrap this up, it’s this. 1️⃣ Consistency Is What Builds Businesses Not hype.Not viral moments.Not posting once and hoping the internet notices. It’s the same message, for the same audience, with the same mission, and the same call to…
How to Build a Multi-Seven-Figure Business in a World That Keeps Changing
Let’s start with perspective. Over 90% of businesses don’t make it past the first year.If you’ve made it anywhere near three years, you’re already in the top 10% of businesses in the world. 👉 Reflect Today: Are you treating yourself like you’re behind… when statistically, you’re already exceptional? Here’s what most people don’t realise: 1️⃣…