LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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If People Can’t Find You, They Can’t Buy From You
One of the biggest reasons business owners struggle to generate leads isn’t because they’re bad at what they do. It’s because people can’t find them. I can’t tell you how many times someone has said to me: “Sarah, I’m not getting any business.” So I Google them. And they don’t exist. Or if they do…
How to Improve Email Deliverability and Get More Emails into Your Customers’ Inboxes
One of the biggest frustrations business owners are facing right now isn’t creating emails. It’s getting them delivered. If you’ve noticed lower open rates, more skipped emails, or inconsistent deliverability, you’re definitely not alone. Over the past few months, providers like Gmail, Hotmail, Outlook, Yahoo and Bing have significantly tightened their spam filtering and privacy…
How to Reactivate Old Clients Without Sounding Salesy
One of the biggest mistakes business owners make is thinking every email should go to everyone. It shouldn’t. The more relevant your message is to the person receiving it, the higher your conversion rates will be. Here’s how I approach it. 1️⃣ Stop Sending the Same Email to Everyone A general newsletter has its place….
How To Use Automations To Make Sales While You Sleep
One of the biggest mistakes I see business owners make… …is trying to manually run a business in a world where everyone else is using automation. And honestly? You simply cannot scale today without technology. Not because you’re lazy. But because there are only so many hours in a day. If you are:💜 Manually following…
HOW TO TURN AI INTO YOUR SMARTEST EMPLOYEE (AND SAVE HOURS EVERY WEEK)
Let’s be honest. Most business owners are still using AI to write the occasional social media post. Meanwhile, some of us are using it to run entire departments. And that’s where the real opportunity is. Because AI isn’t just a content creation tool. It’s a business operations tool. It’s a research assistant. It’s a marketing…
How To Map Your Customer Journey and Turn Leads Into Sales
Your leads are not “just names on a list”. They are future customers sitting in your business pipeline, quietly waiting for the right offer, the right follow-up, and the right next step. If someone has opted into your freebie, downloaded your guide, attended your webinar, joined your list or enquired with you… They are a…
20 DAYS TO GO before CLAUDE COWORK MASTERCLASS
Stop faffing around with AI and start actually using it to run your business. Your phone. Your voice. Tasks running while you sleep.This is the workshop that changes everything. CLAUDE COWORK MASTERCLASS???? Wednesday 20 May 2026⏰ 10:00 – 11:30 AM Brisbane Time???? Live Online · $149 AUD Join here: https://workshop.sarahcordiner.com/claude-cowork-masterclass-2026 ???? Grab Your Spot –…
How to Set Up a Membership Website (Funnels, Portal & Automation) – Step-by-Step Workshop
⚙️ YES… YOU’LL STILL LEARN THE TECH One of the biggest reasons people never launch a membership? ???? The tech feels overwhelming. But in this 2-hour step-by-step workshop, you won’t just learn the strategy — you’ll see exactly how to set everything up. Inside the training, you’ll learn how to: ???? Build your membership sales…
The Weekly Reset That Keeps Me Focused (Even With a Squirrel Brain)
Let me show you exactly how I stop myself spiralling.Because left to my own devices?I will chase bright shinies all week. So here’s what I do every Sunday night or Monday morning. 1️⃣ I Brain Dump EverythingI manage my tasks inside Tekmatix.Once a week, I copy and paste my entire to-do list.Everything. Into my Task…
How to Stop Getting Distracted and Make Success Inevitable With SOPs
I am a spicy-brained individual. If I sit down at my desk and don’t know: …I will go on a side quest. And that side quest will look very productive. But it won’t make money. It won’t move the needle. It won’t build the business. 1️⃣ Clarity Removes Chaos When I have: Success becomes inevitable….