LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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THE LEGENDS LAB: Where Experts Become Known
You don’t need more information. You need a room full of people doing the work with you. That’s exactly what Legends Lab is. A membership for coaches, consultants, course creators and experts who are done watching from the sidelines… and ready to become well-known in their field. Inside, you get: 💜 Live workshops and masterclasses…
Where leaders come to grow.
I’ve been standing on stages, scribbling funnels on whiteboards and teaching business owners for over 20 years. And here’s the biggest lesson I’ve learned in all that time… The best leaders never stop being students. 1. Leaders learn before they need to They don’t wait until the business is struggling to pick up a new…
How to Protect Your AI Skills, Prompts, and Business IP From Being Lost Overnight
Imagine waking up tomorrow and discovering that your company’s AI account is gone. No access. No warning. And every skill, prompt and process your team spent months creating has disappeared with it. Could your business continue operating? Or would you have to rebuild everything from scratch? Your AI account is not your backup system. Every…
How to Price Custom Services with AI: Build a Pricing Engine in Claude or ChatGPT
If you provide customised services, creating every quote from scratch can become exhausting—and dangerously inconsistent. One client gets one price. Another client requests something similar but receives a completely different price. Then you realise you forgot to include the planning time, revisions, software costs or profit margin. 😬 The solution is to build an internal…
Think bigger. Move bolder.
This is what it looks like when business owners stop thinking about it… and start doing it. Laptops open. Notes everywhere. Ideas flying. People building their marketing with AI right there in the room, not “one day when I get around to it”. Here’s what I’ve learned after 20+ years of teaching business owners: Energy…
How to Create Lead Magnets in Minutes Using AI and Content You Already Have
One of the biggest myths in business is that lead generation is complicated. It isn’t. Most people are simply overcomplicating it. They’re sitting there trying to invent the perfect lead magnet. The perfect freebie. The perfect giveaway. The perfect funnel. Meanwhile, they’re already sitting on enough content to create dozens of lead magnets today. And…
You become who you spend the most time with… so who’s in your room?
I learned this the hard way. For years I thought I just needed to work harder. More hours. More hustle. More figuring it out on my own at 11pm with a cold cup of tea. But the biggest jumps in my business never came from working harder. They came from the people around me. Your…
How to Clone Your Homepage 100x to Reach More Customers
Want a slightly ninja marketing strategy? Stop trying to make ONE homepage speak to absolutely everybody. Instead, create multiple highly targeted versions of your core page for the different audiences you serve. Think about it. If your business serves multiple locations, you could create pages specifically for: Or perhaps you serve multiple industries. Create versions…
How to Create a Business Growth Plan Using AI Instead of Guesswork
https://youtu.be/AfD3ZAX1284 One of the biggest reasons business owners struggle to grow isn’t because they’re lazy. It isn’t because they’re not smart enough. And it certainly isn’t because they don’t work hard enough. It’s because they’re trying to build a business without a plan. They’re running around doing random marketing. Random posting. Random networking. Random offers….
Think bigger. Move bolder. Become legendary.
Here’s the truth nobody tells you about growing a business. It’s not the ideas that hold you back.It’s not the tech.It’s not even the time. It’s doing it alone. That’s exactly why I built the Legends Lab. No outdated theory. No fluff. Just the strategies, AI tools and systems I’m using in my own businesses……