Street-Cred Strategy

How To Get Huge PR Coverage + Awards To Stand Out With Excellence in Your Industry

Street-Cred Strategy -

In the fast-paced and competitive world of entrepreneurship and online business, it's more essential than ever to stand out from the crowd.

But how can you elevate your brand above the noise?

The answer: By leveraging the power of PR and industry awards!

Sarah Cordiner is a multiple-award-winning business owner and stands out as a global leader in her industry with awards as part of her strategy to remain at the top of her field.

Sarah has been crowned ‘Female Entrepreneur of The Year 2023’ by Titan and won a plethora of other industry awards in 2023 alone, garnering her media attention and trust in her field - all leading to sales and an 8-figure company valuation.


But nobody is coming along to put the crown on your head and knock on your door with a trophy.

You have to be in it to win it, and that means being proud enough of your work and efforts to nominate yourself for award assessments and sending our press releases as part of your marketing.


How do you do that??

Come and find out in this live, 90-minute workshop!

In this session, we will dive deep into the strategies and secrets of gaining massive PR coverage and securing industry accolades.

This is not just about a short-lived media spotlight but building enduring street-cred that positions you and your business at the forefront of your industry.

Whether you're a budding entrepreneur, seasoned course creator, an insightful coach, or a solution-driven consultant, this workshop will equip you with actionable strategies to elevate your business's visibility, credibility, and impact.

There are 2 ways to join this training.
Either purchase it with lifetime access for one payment of $97;
OR, join my Edupreneur Academy to get this training, and all of my monthly group challenges, masterminds and online courses for $79/m (more info in the academy button below)

Get Huge PR Coverage + Awards To Stand Out With Excellence in Your Industry

  • The PR Mindset: Understand the importance of public relations and why it's a game-changer for every business, big or small.
  • Identifying Your PR Gold: Learn to spotlight the unique aspects of your business and story that media outlets and award bodies will love.
  • Crafting Your Pitch: Master the art of crafting compelling pitches that grab the attention of journalists, publications and award judges.
  • Navigating the PR Landscape: An overview of the world of PR, from local newspapers to global news giants, and finding the right fit for your business.
  • Building Relationships: Strategies for fostering genuine relationships with journalists and industry influencers, and why it’s key to long-term PR success.
  • Award Pursuit: How to identify, apply for, and win industry awards that boost your credibility and set you apart; as well as how to organise and automate your annual awards strategy.
  • Using AI to help your PR and awards startegy
  • Leveraging PR Wins: Discover how to maximize the benefits of your PR coverage and awards for long-term brand credibility and growth; plus things to do immediately after winning an award.
  • DIY vs. Hiring: Evaluating when to take on PR efforts yourself and when it's time to hire professionals or agencies.


Join us and step into a new realm of visibility, where you and your business shine in the spotlight you truly deserve.

Secure your spot today and embark on the journey to unprecedented industry excellence.

There are two ways to gain access to the ‘Street-Cred Strategy':

  1. Pay just $97 USD ONCE to get lifetime access to it
  2. Or, join Sarah’s ‘LEGEND'S LAB’ for just $130 USD monthly (cancel anytime) to access this full training AND everything else in the academy too!