LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Create Your IP Framework: Become the Go-To Expert in Your Industry
Ever struggled to explain what you actually do in a way that stands out?Do you feel like you have all this brilliance inside—but when it comes to describing it, things just… fall flat? You’re not alone. In a sea of sameness, it’s not always easy to articulate your magic in a way that makes people…
How To Run Special Sales Without Damaging Your Brand Trust
Ever launched a birthday or seasonal sale… only to realise you accidentally devalued your offer? 👉 Reflect today: Are your sales celebrating your brand or quietly eroding its trust? 1️⃣ Celebrate Without Discounting YourselfBusiness birthdays, EOFY sales, Black Friday, International Chihuahua Day – all great reasons to create an offer. But don’t just slash prices…
How to Reach Your Goals—Even When It Feels Impossible
Are you waiting for the perfect moment or circumstance to start? It doesn’t exist. 👉 Reflect Today: Success isn’t about having the perfect team, the ideal scenario, or endless resources—it’s about your daily decision to keep showing up, no matter how tough it gets. Here’s your roadmap to results: 📌 Show Up DailyCommit to taking…
You’re Not Powerless. You’re Just Not Perceiving Your Power
Want to know the real secret behind consistent success — in business, life, and leadership? 👉 Reflect today: Do you believe your results are created by you… or do you secretly think it’s just luck, timing, or someone else’s algorithm? Let’s unpack something powerful: 1️⃣ The “Locus of Control” TheoryThis life-changing concept says:💡 The more…
Keep It Real: How to Film Videos That Show Your Personality, Not a Script
If you want your videos to connect, you’ve got to ditch the script and let your real self shine. 🎥✨ 👉 Reflect Today: Are you coming across like a passionate expert — or a stiff newsreader? Here’s the powerful truth about unscripted videos: 1️⃣ Personality SellsPeople buy from people they feel connected to. Reading from…
Why Your First Customers Deserve to Pay Full Price (Even in Beta)
Before you start handing out free spots to your first-ever students, let’s have a quick heart-to-heart. You might be accidentally devaluing the very thing you worked so hard to create. Here’s what you really need to know before making that call… 👉 Reflect Today: Are you thinking about giving your first group of students free…
How to Give Clear Instructions as a Leader (And Set Your Team Up for Success)
Ever feel like your team just isn’t getting it — no matter how many times you explain?It’s probably not them. It’s your instructions. 👉 Reflect today: Are you assuming your team can read your mind, or are you giving them crystal clear direction? Here’s the single best leadership advice I’ve ever received: 1️⃣ Write Instructions…
Overcoming the Fear of Failure: Just Keep Moving!
“What if I fail?”It’s the question that paralyses progress. But here’s a truth you need to hear: 👉 Reflect today: Are you afraid to start because you think you’ll fail… or because now that you’ve named your goal, you’ve made it real? Here’s what to remember when fear creeps in: 1️⃣ Not Starting = The…
The Power of Consistent Promotion: How to Keep Your Event in Front of the Right People
You’ve built your sales page. You’ve set up your automations. But now? It’s time to PROMOTE. 👉 Reflect today: Are you telling EVERYONE about your offer, or just hoping they’ll find it? Here’s How to Go ALL IN on Promotion:1️⃣ Update Every Event & Listing✔️ Go back to your Facebook Events, Eventbrite, LinkedIn, and any…
How to Overcome Camera Anxiety and Speak Like a Pro on Video
Feel like you’re turning into a malfunctioning robot the second you hit record? Yep. You’re not alone. Welcome to the human race! 👉 Reflect Today: Have you convinced yourself you’re “just not good” on camera… or is it simply that your body is reacting to FEAR CHEMICALS? Let’s break this down. Nobody—and I mean nobody—falls…