LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Embracing the Evolution of Your Personal Brand
How many of you feel like you’ve got a solid idea of your big-picture personal brand? The steps you take people through in your journey? Well, here’s something crucial to remember: Your personal brand is not a static thing. It’s going to evolve over time, and that’s completely normal. In fact, it’s important that it…
Focus on Making Money, Not Just Pretty Branding
One of the biggest mistakes new business owners make? Worrying too much about the branding instead of making money. 👉 Reflect today: Are you too focused on how beautiful your branding is, or are you focused on generating revenue? Here’s the truth: Money First, Branding LaterSure, it’s nice to have beautiful branding, but at the…
Retain Knowledge, Reduce Turnover, and Optimize Talent!
Hiring, training, and retaining staff is one of the biggest investments an organization can make—and when an employee leaves, they take all that valuable expertise with them. Unless… you’ve implemented a solid knowledge management strategy. 📊 👉 Reflect Today: Are you capturing and preserving the skills and knowledge your team brings? Here’s how a proactive…
What To Do If Your Competitors Are Copying You or Encroaching on Your Turf
What To Do If Your Competitors Are Copying You or Encroaching on Your Turf Worried About Competitors Copying You? In March of 2023, I walked in to an international women’s day conference and saw MY pull up banner, offering MY services, in MY exact wording….. but with somebody else’s logo on the top right hand…
Did You Know That Professional Speaking is The Highest Paying Hourly Rate Work in The World?
Did You Know That Professional Speaking is The Highest Paying Hourly Rate Work in The World? If you are thinking about taking your expertise to the next level and planning on doing some more public speaking – you are about to step in to a world where you ca earn more in an hour than…
The Fastest Way To Stand Out, Get Seen and Become Adored as a Course Creator, Coach or Speaker
The Fastest Way To Stand Out, Get Seen and Become Adored as a Course Creator, Coach or Speaker I hear sooo many business owners say ‘I’d do ANYTHING’ to create my dream and reach my business goals…….. But then I tell them what THE most effective method is to make that happen FAST…. … and…
What Makes You Weird, is What Makes You Rich
What Makes You Weird, is What Makes You Rich Are you a bit of a weirdo? Well, to SOME people you are. We all are. Identifying the thing that makes you a bit ‘weird’, could just be your magical key to substantial wealth and success. Do you talk too fast? A pole-dancing 70 year old?…
How To Dramatically Stand Out From Your Competition as a Coach, Consultant or Course Creator
How To Dramatically Stand Out From Your Competition as a Coach, Consultant or Course Creator If you’re providing coaching, consulting, or creating courses or memberships and want to stand out from the competition, you need an IP framework. What’s one an IP Framework??! It’s an Intellectual Property framework – a model, a step-by-step system, your…
Who You Are BEING Is Your Brand
Who You Are BEING Is Your Brand What You Are Doing (or Not Doing) Is Your Brand Here’s the hard truth: What you are DOING and who you are BEING is your brand. If you’re putting stuff off – that’s your brand. If nobody knows who you are and what you do, that’s your brand….
What Snail Trail Are YOU Leaving Behind You?
What Snail Trail Are YOU Leaving Behind You? How Do You Want to Make People Feel? My mum always used to say ‘flippin ‘eck, kids! You lot leave such a mess that all I have to do to find you, is follow the snail trail! haha We all leave a snail trail everywhere we go…….