This is why your course or training isn’t selling…

The ‘consumer’ of your course content, isn’t always the person paying for it! Your sales offer needs to talk to the person PAYING for the training, not the person who is going to be the student on the training. This is especially the case for professional development, B2B and corporate training. Watch this video for…

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Should you build an audience BEFORE you create your course?

OR.. should you create your course and THEN build an audience? You should always be doing both at the same time. You NEVER ever stop marketing. You never stop building an audience – however, you certainly should NEVER wait around a delay making money until you have a certain number of ‘followers’. That is a…

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Should you script your online course videos?

Presenting to camera can be an extremely confronting exercise – even if you are experienced! So when you find yourself forgetting how to speak as soon as that big red record button starts flashing – should you script your videos to make it easier? In this video, experienced course creation coach, Sarah Cordiner, shares her…

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