Posts by Sarah Cordiner
What Makes You Weird is What Makes You Rich
When it comes to building your personal brand, the quirks that set you apart are your greatest assets. What you’ve been told to tone down is often the very thing that will make you unforgettable—and profitable. Here’s why embracing your “weird” matters: Reasons to Lean Into Your Uniqueness Your Childhood Criticism is Your SuperpowerThe thing…
Read More“What If It Goes Wrong?” — Start Asking What Might Go Right
We’ve all had those moments: “What if they hate it? What if they hate me?” Cue the spiral of doom. But here’s the truth—when you share your work, you’re not just opening the door to criticism. You’re also opening the door to connection, praise, and impact. Here’s how to shift your perspective when fear of…
Read MoreHave you got an affiliate program?Have You Got an Affiliate Program? Here’s Why You Should
Scaling your business doesn’t have to be slow—or expensive. With the right system in place, you could have hundreds (or even thousands) of people promoting your business daily. Reflect Today:What if word-of-mouth could be automated, trackable, and profitable? That’s the power of affiliate marketing done right. Build an Army of PromotersAn affiliate program turns customers…
Read MoreStop Chasing Views—Start Building Your Legacy
The real power of content isn’t in how many likes or views you get today—it’s in the long-term, cumulative effect of consistently showing up and contributing to your field. Quietly but surely, people are watching. The more you share, teach, and help, the more you become the undeniable first choice for the people who will…
Read MoreThe Secret to Standing Out Online: Answer What People Are Already Asking
If you want to position yourself as the go-to educator in your niche, it starts with one thing: Answering the questions your audience is already asking. And guess what? They’re asking them every single day—on Google, on social, and now on AI tools like ChatGPT. Be the Answer They’re Searching For Want to know exactly…
Read MoreHow to Win Business Without “Selling”
When you become the most helpful person in the room on your topic—you automatically win the business. Instead of forcing sales, shift your mindset. Think of your social media and content as your personal stage. Use it to share your passion, express yourself, and genuinely help your audience. Here’s how to make marketing feel fun—and…
Read MoreLove Your Tech: Why Human Support Is Still the Stickiest SaaS Strategy in an AI World
They say it’s three times harder to get a new customer than it is to keep one—and in the world of SaaS, retention is everything. But what actually keeps people around? It’s not just features or price. It’s care. And even in an AI-driven world, the human touch remains your most powerful retention strategy. The…
Read MoreFear Doesn’t Mean You’re Not Ready
Success isn’t the absence of fear—it’s the presence of courage. The most successful people in the world aren’t fearless. They feel it just like you do—they just keep moving anyway. Fear isn’t a flaw—it’s part of your biology, and it will always be there. The difference between staying stuck and moving forward is what you…
Read MoreStrategic Planning For Success: How To Map Out Your 90-Day Plan to Reach Your Goals
One of the most important parts of hitting your big business goals isn’t just dreaming them up—it’s knowing exactly how many people you need to get in front of, and then making that your daily mission. Step 1: Start with Your OBT If your One Big Thing is to gain a certain number of subscribers,…
Read MoreHow I Lost $2.7M Overnight—And What It Taught Me About Building a Truly Bulletproof Business
Business can be a beautiful ride… until it’s not.And sometimes, the biggest breakthroughs are born from the most brutal breakdowns. The High Before the Fall When I started my training company in Australia, things took off fast.Within months, I’d secured multiple contracts with both local and federal government departments—funded by one central source. I had…
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