LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Get More Clients by Making It Easier for People to Book a Call With You
One of the simplest marketing strategies I’ve ever used generated hundreds of thousands of dollars. And yet most business owners completely overlook it. Ready? Make it ridiculously easy for people to book a call with you. That’s it. Simple. But incredibly powerful. Because you’d be amazed how many people want help but don’t know how…
YOUR FIRST VERSION DOESN’T HAVE TO BE PERFECT… It Just Has to Exist
The first version of anything is a little bit rubbish. And that’s exactly how it’s supposed to be. You can’t get to the great version until you’ve done the rubbish one first. You need something to build on. Here’s the proof… 💜 It started as a crappy blog post. Honestly, not my finest work.💜 Then…
What a million dollars of memories actually looks like…
(and no, I’m not talking about the bank balance) I was scrolling back through my camera roll this week and got a bit teary, not gonna lie. Because when we’re deep in the day-to-day of running a business, we forget to stop and look at what we’ve actually built… And what I saw wasn’t revenue…
How to Create Lead Magnets in Minutes Using AI and Content You Already Have
One of the biggest myths in business is that lead generation is complicated. It isn’t. Most people are simply overcomplicating it. They’re sitting there trying to invent the perfect lead magnet. The perfect freebie. The perfect giveaway. The perfect funnel. Meanwhile, they’re already sitting on enough content to create dozens of lead magnets today. And…
How to Create a Business Growth Plan Using AI Instead of Guesswork
https://youtu.be/AfD3ZAX1284 One of the biggest reasons business owners struggle to grow isn’t because they’re lazy. It isn’t because they’re not smart enough. And it certainly isn’t because they don’t work hard enough. It’s because they’re trying to build a business without a plan. They’re running around doing random marketing. Random posting. Random networking. Random offers….
How to Grow Your Business Faster with Marketing, AI and Simple Systems That Actually Work
Have you ever looked at another business and wondered how they seem to be everywhere? They’re posting. Getting enquiries. Booking clients. Growing their audience. Landing opportunities. And meanwhile, you feel like you’re working twice as hard for half the result. After more than 20 years in business, I’ve learned something important: Business growth isn’t usually…
How to Use Collaborations and AI to Reach More People Without Spending a Fortune on Marketing
One of the fastest ways to grow your business isn’t advertising. It’s borrowing trust. And one of the best ways to do that is through collaborations. Now, I much prefer the word collaboration over partnership. The word partnership makes me want to run for the hills. But collaboration? That’s different. A collaboration can be as…
How to Use AI to Respond Faster, Win More Clients and Stop Losing Sales Opportunities
Have you ever lost a sale simply because you didn’t reply fast enough? I have. And recently I experienced it from the customer’s side too. I was looking for a clinical hypnotherapist. I contacted three different providers. One never replied. One replied three days later. One called me back almost immediately. Guess which one I…
R&D Tax Incentive: Could Your Business Get Cash Back or Tax Credits From Your Innovative Work?
The R&D Tax Incentive explained: how Australian businesses register, claim the offset in their tax return and stop claims falling through the cracks.
How to Increase Sales with Payment Plans, Annual Promotions and SEO Landing Pages
Want one of the easiest ways to make more money in your business? Make it easier for people to buy. That’s it. Most business owners spend all their time trying to get more leads. When often the bigger opportunity is improving the conversion of the leads they already have. And one of the simplest ways…