LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Why Memberships Changed My Business (And Why They Might Change Yours)
Back when I launched my first membership, I priced it at $47 a month. My colleagues told me I was insane. “You charge thousands for consulting.Why would you put $50,000 worth of assets into something for $47?” Because I wasn’t building for today. I was building for compounding. 1️⃣ Memberships Calm the Rollercoaster Let’s be…
How to Price Your Membership Site When Transitioning from Courses
Let me tell you a story. Back when memberships were basically unheard of…I had over 50 courses.Collectively worth more than $50,000.I was charging thousands for consulting.Thousands per hour. And then I did something that made people question my sanity.I launched a membership for $47 a month.Forty. Seven. Dollars. 1️⃣ “You’re Going to Cannibalise Your Business”…
How to Plant the Seeds of Success: A Guide to Building Customer Relationships with Strategic Touch Points
Building a loyal customer base takes time, consistency, and strategic effort. If you’re wondering why your audience isn’t converting yet, here’s some real talk about how modern customer journeys work—and why planting seeds now leads to growth later. 👉 Reflect today: Are you showing up consistently enough to stay in your audience’s memory? Here’s what…