LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Get Your First Paying Clients When Starting from Zero
Starting a business from scratch can feel overwhelming. You look around and see people with huge audiences, polished websites and years of momentum behind them. Meanwhile you’re sitting there thinking… “Where on earth do I start?” If I had to start my business all over again tomorrow, here’s exactly what I would do. 1️⃣ Get…
How to Hire the Right People (And Avoid Costly Mistakes in Your Business)
Here’s one of the biggest lessons I’ve learned in business: The cheapest hire is often the most expensive mistake. Especially when you’re building a SaaS. Or any business where one wrong decision can cost you customers, time and your reputation. So if you want to grow faster… Don’t try to do everything yourself. 1️⃣ Hire…
How to Build a Reactivation Campaign to Bring Back Past Buyers
One of the biggest mistakes I see business owners make is constantly chasing new customers… While completely forgetting about the people who have already bought from them. Your existing customers already know you. They already trust you. They’ve already invested in you once. So before you spend another dollar trying to find new leads… Ask…
How to Build a Community That Keeps Customers Coming Back
Here’s one question every SaaS founder and business owner should be asking: “Are my customers just buying my product… or are they becoming part of something bigger?” Because products can be replaced. Communities can’t. One of the most powerful retention strategies isn’t adding another feature. It’s creating a place where your customers genuinely want to…
How to Reduce SaaS Churn by Making Your Product Impossible to Leave
Here’s one question every SaaS founder should be asking: “If my customer cancelled tomorrow… what would they actually lose?” Because that’s what keeps people subscribed. Not flashy features. Not discounts. Not long contracts. The businesses with the lowest churn create something far more powerful… They become indispensable. So how do you make your SaaS “sticky”?…
How to Integrate Your WordPress Website with Tekmatix for Better Marketing Results
One of the questions I get asked all the time is: “Sarah, I’ve got a WordPress website. Do I need to rebuild everything inside Tekmatix?” Not necessarily. If you’ve spent years building your website, you don’t have to throw it away overnight. In fact, I still have an old WordPress site that’s been around for…
How to Grow Your Business Without Paying for Ads
Here’s a question every business owner should ask themselves: How can I get in front of more of my ideal customers… without spending thousands on advertising? For many new businesses… The answer isn’t Facebook Ads. Or Google Ads. It’s organic marketing. Because before you spend money buying attention… Learn how to earn it. Here’s what…
How to Grow Your Business in a Tough Market Without Starting Over
If you’ve been feeling like business has become harder lately… You’re not imagining it. After more than 20 years in business, I can honestly say this is one of the toughest markets I’ve ever seen. Years ago, I could publish one Facebook post and fill a workshop. Today? It might take five posts a day…
How to Train AI with Your Business So Every Response Is Tailored to You
One of the biggest mistakes I see business owners making with AI is expecting it to magically understand their business. It doesn’t. If you don’t give AI context… It has to guess. And that’s why so many people end up with generic content that sounds like everyone else’s. Here’s what I recommend. Create a single…
How to Improve Email Deliverability and Get More Emails into Your Customers’ Inboxes
One of the biggest frustrations business owners are facing right now isn’t creating emails. It’s getting them delivered. If you’ve noticed lower open rates, more skipped emails, or inconsistent deliverability, you’re definitely not alone. Over the past few months, providers like Gmail, Hotmail, Outlook, Yahoo and Bing have significantly tightened their spam filtering and privacy…