LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Reduce SaaS Churn by Making Your Product Impossible to Leave
Here’s one question every SaaS founder should be asking: “If my customer cancelled tomorrow… what would they actually lose?” Because that’s what keeps people subscribed. Not flashy features. Not discounts. Not long contracts. The businesses with the lowest churn create something far more powerful… They become indispensable. So how do you make your SaaS “sticky”?…
How to Integrate Your WordPress Website with Tekmatix for Better Marketing Results
One of the questions I get asked all the time is: “Sarah, I’ve got a WordPress website. Do I need to rebuild everything inside Tekmatix?” Not necessarily. If you’ve spent years building your website, you don’t have to throw it away overnight. In fact, I still have an old WordPress site that’s been around for…
How to Grow Your Business Without Paying for Ads
Here’s a question every business owner should ask themselves: How can I get in front of more of my ideal customers… without spending thousands on advertising? For many new businesses… The answer isn’t Facebook Ads. Or Google Ads. It’s organic marketing. Because before you spend money buying attention… Learn how to earn it. Here’s what…
How to Grow Your Business in a Tough Market Without Starting Over
If you’ve been feeling like business has become harder lately… You’re not imagining it. After more than 20 years in business, I can honestly say this is one of the toughest markets I’ve ever seen. Years ago, I could publish one Facebook post and fill a workshop. Today? It might take five posts a day…
How to Train AI with Your Business So Every Response Is Tailored to You
One of the biggest mistakes I see business owners making with AI is expecting it to magically understand their business. It doesn’t. If you don’t give AI context… It has to guess. And that’s why so many people end up with generic content that sounds like everyone else’s. Here’s what I recommend. Create a single…
How to Improve Email Deliverability and Get More Emails into Your Customers’ Inboxes
One of the biggest frustrations business owners are facing right now isn’t creating emails. It’s getting them delivered. If you’ve noticed lower open rates, more skipped emails, or inconsistent deliverability, you’re definitely not alone. Over the past few months, providers like Gmail, Hotmail, Outlook, Yahoo and Bing have significantly tightened their spam filtering and privacy…
Why Educational Content Still Wins (Especially in the AI Era)
Here’s something I wish more business owners understood: Your best marketing strategy isn’t selling. It’s teaching. Because every single day… Your future customers are asking questions. “How do I…?”“What’s the best way to…?”“How can I…?”“What should I do if…?” They’re typing those questions into: Google. YouTube. ChatGPT. Claude. Gemini. And every other AI search tool…
How To Use Claude Cowork AI To Automate Your Business & Save Hours Every Week
Most business owners are still using AI like a calculator… Meanwhile some of us are building entire AI WORKFORCES. This week I delivered my live CLAUDE COWORK MASTERCLASS where I showed exactly how I’m using AI to: And honestly… The room collectively lost its mind a few times 😂 Because once you SEE what AI…
You Will Never Feel Ready (So Here’s How to Move Forward Anyway)
Let’s just rip the bandaid off… You are NEVER going to feel: “I’m fully ready”“I know enough now”“My tech is perfect”“This is the perfect time” That moment? Doesn’t exist. 1️⃣ “Ready” is a moving target Every time you level up… The bar moves. So if you’re waiting to feel ready before you act… You’ll be…
How To Get a Never-Ending Stream of Customers From Amazon – For FREE!
Writing and publishing a book on Amazon not only gets you access to the millions of daily shoppers that use the platform… you can ALSO use this super simple, but highly effective HACK to ‘ethically steal’ customers from Amazon every single day to grow your own email list!! Want to know what it is?…