LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Build a Reactivation Campaign to Bring Back Past Buyers
One of the biggest mistakes I see business owners make is constantly chasing new customers… While completely forgetting about the people who have already bought from them. Your existing customers already know you. They already trust you. They’ve already invested in you once. So before you spend another dollar trying to find new leads… Ask…
How to Use Claude AI to Organise Your Email Inbox and Find Missed Opportunities
What valuable opportunities could be hiding inside your inbox right now? A speaking enquiry? A potential client? An important delivery you forgot to complete? One of my students used Claude to review her inbox and discovered potential speaking opportunities worth tens of thousands of dollars that she hadn’t noticed. Here’s how you can use AI…
How to Use AI for Email Marketing, Inbox Management and CRM Automation
If you don’t have email marketing in place, you are leaving money on the table. You can create brilliant social media content, attract followers and get plenty of attention—but if you’re not moving those people onto your email list, you’re building your business on borrowed land. Algorithms change. Platforms disappear. Reach drops. But your email…
How to Make Sales on Autopilot Every 90 Days (Using One Simple Email)
This is one of the easiest, highest-leverage things you can set up… And once it’s running…It just keeps working in the background forever. 💜 Set up a 90-day reactivation emailYou write ONE email… once. And it automatically sends to your list every 90 days.No extra work. No remembering. 💜 Use the “9-word email” formulaSimple. Powerful….
How to Turn Every Email Into a Sales Machine (Without Being Salesy)
Let’s talk about one of the most underused assets in your business… Your emails. Because most people are sending emails…But they’re not actually making money from them. 💜 Create ONE master email templateYou don’t need to reinvent the wheel every time. Build it once.Use it forever. Same structure.Same branding.Same strategy. 💜 Keep it simple (ugly…
How To Map Your Customer Journey and Turn Leads Into Sales
Your leads are not “just names on a list”. They are future customers sitting in your business pipeline, quietly waiting for the right offer, the right follow-up, and the right next step. If someone has opted into your freebie, downloaded your guide, attended your webinar, joined your list or enquired with you… They are a…
Maximize Your Profits: Unlock Sales with the Power of Activation Emails!
???? Reflect today: Are you consistently staying in touch with your email list? If not, it’s time to turn that list into your most powerful sales tool! Here’s How to Activate Your Email List for Instant Results:????. Consolidate Your ContactsStart by gathering all your email addresses—whether they’re in Outlook, Gmail, your phone, or on sticky…
How to Make Sales Without Paid Ads (Using Organic Content + Email Marketing)
Let me say this clearly. Until very recently, I did not run paid ads. Not one. All of the millions of dollars I’ve earned came from free marketing methods. Organic content.Lead magnets.Email marketing.Consistent calls to action. That’s it. Here’s how it works. 1️⃣ Create Organic Content That AttractsYou put helpful content out into the world:…
Don’t Ignore Your Abandoned Carts — Automate the Follow-Up
Here’s a powerful (and often missed) automation that can save you a ton of lost revenue — the abandoned cart workflow. ???? Reflect Today:Do you currently have a system that follows up automatically when someone starts to buy but doesn’t finish? ⚙️ Step 1: The Trigger That Makes It Work The magic begins with the…
How to Automate Your Emails and Make More Sales Effortlessly
If you’re still manually sending emails or waiting until inspiration strikes… you’re leaving sales, trust, and time on the table. Automation isn’t cold—it’s smart. It’s how you serve consistently, stay top of mind, and sell without constantly being in the inbox. Reflect Today:Are you making it easy for people to say yes—even when you’re not…