LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Why Teaching People How to Use Your Software Is Your Best Sales Strategy
Here’s one of the biggest mistakes SaaS businesses make: They spend all their time trying to convince people to buy… Instead of showing people what the software can actually do. Because when people understand how something works… They’re far more likely to use it. And eventually… Buy it. So how do you sell your SaaS…
How to Hire the Right People (And Avoid Costly Mistakes in Your Business)
Here’s one of the biggest lessons I’ve learned in business: The cheapest hire is often the most expensive mistake. Especially when you’re building a SaaS. Or any business where one wrong decision can cost you customers, time and your reputation. So if you want to grow faster… Don’t try to do everything yourself. 1️⃣ Hire…
How to Turn Your Content into an Income-Generating Machine
Let’s face facts: coffee catch-ups and social media likes don’t pay the bills. If your business lives solely on social media, you’re risking everything. Lose your account, and you could lose your business. But there IS a powerful, sustainable solution… ???? Reflect Today: Are you randomly posting, or strategically creating a digital web of content…
How to Build a Million-Dollar Business with Edu-Marketing (Fluffy Socks Optional)
Here’s how I turned a spare room in the most remote town in Australia into a seven-figure SaaS in just 12 months—by mastering edu-marketing. ???? Reflect today: Are you overthinking your content, waiting to be “ready” instead of just showing up and sharing your knowledge? 1️⃣ Answer Questions in Your NicheUse ChatGPT to find the…
Your Organization’s Knowledge is GOLD! Are You Leveraging It?
With two decades of experience helping organizations turn people potential into performance and profit, I can tell you this: your knowledge management strategy can make or break your success. Here’s my 4-step knowledge strategy to help you maximize performance and profits in your business: ???? Utilize ALL the capability within your organization – Don’t let…
Give Freely, Grow Abundantly: The Power of Edu-Marketing
Ever wondered if sharing your expertise openly might hurt your business? Think again. In the world of edu-marketing, the opposite is true—the more you give away, the richer you become. ???? Reflect today: Are you ready to become the most helpful person in your industry and reap the rewards? Here’s why generosity grows your business:…
Future-Proof Your Organization: 4 Key Workforce Strategies
To thrive in today’s fast-paced world and ensure your organization’s long-term success, you need more than just a traditional approach to workforce development. Here’s how to build a strategy that drives growth, productivity, and profitability: ???? Reflect Today: Are you maximizing your team’s full potential? Here’s how to create a future-ready organization: 1️⃣ Utilize All…
The Three Major Impacts That ‘Environment’ Can Have on Adult Learning Programs
We do not learn in isolation All adult learning, even self-directed learning, rarely occurs “in splendid isolation from the world in which the learner lives; it is intimately related to that world and affected by it”. (Jarvis, 1987). Adult learning does not occur in a vacuum. What we need or want to learn, the opportunities…
How To Enhance and Inform Your Training Plans Using Accredited Frameworks
“You don’t need to reinvent the wheel when it comes to training design. Most of the hard work has already been done for you” @CordinerSarah Use what’s already freely available to help you create quality learning experiences We’ve all heard of the old saying ‘don’t reinvent the wheel’, yet many educators and course designers still…
The New (and much better) Way Of Getting Leads And Making Sales
‘Edu-preneurship’ and ‘Edu-marketing’ are the new ways of generating leads, impacting your market, positioning yourself as the authority in your field and of course, making more sales! Think ‘content marketing’ but on super-intergalactic steroids! It’s about moving away from ‘selling’, and instead creating a following by educating and informing your market (but doing so…