LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Turn Your Membership Into a 12-Month Marketing Machine
This is where things get really smart… Because instead of constantly trying to come up with new marketing…You use what you’re already doing to sell itself. 💜 Plan ahead (if your industry allows it)If you’re not in a fast-moving space like AI or tech… Plan your full 12 months. Why?Because the longer you have to…
Turn Your Membership Into a Visual Journey (That Sells for You)
This is one of those things that is so simple……but wildly underused. And it can completely change your conversion rate. 💜 People don’t just buy content… they buy a journeyA list of workshops? Meh.A calendar? Functional… but boring. But when people can SEE where they’re going…Now you’ve got attention. 💜 Turn your offer into a…
How to Structure Your Membership Portal (So It’s Not a Mess)
This is where most people completely mess it up… They dump EVERYTHING into one big course……and then wonder why their members can’t find anything. Let’s fix that. ???? Every resource should be its own “course”One webinar = one courseOne workbook = one courseOne checklist = one course Not because it looks pretty…Because it makes everything…
Build Your Membership Portal the Right Way (Even If Your Brain Is Fried)
Alright… let’s simplify the hell out of this. Because this is where most people get overwhelmed… and then do nothing. ???? Start with ONE core “Start Here” areaYou don’t need 50 lessons.You need clarity. – Welcome message– How to book a call– How to cancel– How to join your community That’s it. Done. ???? Not…
How to Future-Proof Your Online Course Business in the Age of AI
Here’s the uncomfortable truth. Standalone self-study courses are declining. Not because people don’t want to learn.Not because they don’t value expertise. But because AI has changed behaviour. People can now: Without ever buying a $297 course. So if your entire offer is: “Here are 40 pre-recorded videos. Good luck.” You are competing with free, instant,…
The Exact Order to Set Up a Membership (Without Losing Your Mind)
Whenever you teach something, show people the whole journey first. So here’s the whole journey of building a membership. Not fluffy.Not vague.Practical. These steps apply no matter what platform you use. Tekmatix.Kajabi.WordPress.Whatever. The core structure is the same. 1️⃣ Create the Product in Payments Before you sell anything… It has to exist. You go into…
The 3 Workflows Every Membership Must Have (Or You’ll Drown in Admin)
The 3 Workflows Every Membership Must Have (Or You’ll Drown in Admin) This is the part most people skip.And it’s the part that makes or breaks your sanity.If you do not automate your membership properly…You will become the admin department. So here are the three non-negotiable workflows every membership needs. No matter what platform you…
How to Bundle Your Membership Properly (So Access Is Automatic)
Alright.We’re at the bundling stage.This is the part that makes everything work smoothly behind the scenes.If you skip this…You’ll be manually granting access forever.And that is not the vibe.Let’s simplify what we’re doing here. 1️⃣ Your “Start Here” Course Is the AnchorRemember that main course you created?The one called:“Your Membership Name – Start Here”That becomes…
MRR – The Good, The Bad, and What You Need to Know
Are you hearing about MRR all over the place? Let’s get clear: There’s the GOOD MRR that grows your income consistently, and the BAD MRR that can cripple your credibility. ???? Reflect Today: Are you building sustainable income with the RIGHT kind of MRR? Let’s break it down so you make the smartest choice for…