LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Build a Reactivation Campaign to Bring Back Past Buyers
One of the biggest mistakes I see business owners make is constantly chasing new customers… While completely forgetting about the people who have already bought from them. Your existing customers already know you. They already trust you. They’ve already invested in you once. So before you spend another dollar trying to find new leads… Ask…
How to Build a Community That Keeps Customers Coming Back
Here’s one question every SaaS founder and business owner should be asking: “Are my customers just buying my product… or are they becoming part of something bigger?” Because products can be replaced. Communities can’t. One of the most powerful retention strategies isn’t adding another feature. It’s creating a place where your customers genuinely want to…
How to Reduce SaaS Churn by Making Your Product Impossible to Leave
Here’s one question every SaaS founder should be asking: “If my customer cancelled tomorrow… what would they actually lose?” Because that’s what keeps people subscribed. Not flashy features. Not discounts. Not long contracts. The businesses with the lowest churn create something far more powerful… They become indispensable. So how do you make your SaaS “sticky”?…
Inside Tekmatix: Sarah Cordiner Reveals the Systems Behind Her 7-Figure Automation Agency
Workflows, Teksperts & Rockstar Retention: Inside the Systems Scaling Tekmatix Want to know what really scales a 7-figure SaaS business? It’s not just the software—it’s the systems, the support, and the surprise factor. Inside Tekmatix, we don’t just automate—we elevate every part of the customer experience. Automations That Work While You Rest The number one…
Want to Boost Course Completion and Raving Fans? Here’s How!
Keeping students engaged after they sign up is essential for positive reviews and future sales. Here’s a simple way to keep them on track and excited about your content: ???? Reflect Today: Are you nurturing your audience beyond the sign-up? Here’s how to stay connected: 4-Step Email Workflow for Consistent Engagement 1️⃣ Plan Your Email…
Want to Grow Your Revenue? Watch Your Churn Rate!
It’s easy to focus on how many subscribers you’re bringing in—but are you paying attention to how many are leaving? ???? Reflect today: Do you know your churn rate? How many customers are slipping away? Here’s why churn rate matters for your business: Subscribers in, Subscribers OutYou could be gaining hundreds of new customers every…