LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
Subscribe above to join my email community for up to date tips, information and guidance from me on creating online courses, education business development, education leadership, commercialising your expertise and creating and publishing your own profitable education-based products and services.
How To Create Social Media Images With AI in Minutes
One of the biggest reasons business owners don’t post consistently is this: They think every piece of content needs:💜 Professional lighting💜 A full photoshoot💜 Hair and makeup💜 Fancy editing💜 A graphic designer💜 Three hours of effort Honestly? Absolutely not. Some of my best-performing posts were made from:💜 Screenshots from videos💜 Selfie timer photos💜 Random phone…
How To Use ChatGPT To Create 365 Social Media Posts In Your Brand Voice
Can we all just take a moment to appreciate how absolutely BONKERS this is? We are now living in a world where you can literally train AI to write content in YOUR voice. YOUR personality.YOUR style.YOUR energy.YOUR teaching approach. And honestly? Business owners who learn how to leverage this are going to move SO much…
How To Create More Video Content Without Spending Your Whole Life Filming
One of the biggest excuses I hear from business owners is: “I don’t have time to create content.” And honestly? I get it. Some days I look fabulous and sparkly and ready to conquer the world… …and other days it’s dry shampoo, fluffy socks, a mum bun and emotional support coffee. But this is exactly…
How To Create 365 Pieces of Content Without Running Out of Ideas
One of the biggest myths in content marketing is: “I don’t know what to post.” No. You don’t know how to STRUCTURE your ideas. Because if you actually understand your industry properly, there are literally HUNDREDS of things you could be talking about. And this is why I teach business owners to create content pillars….
How To Build a Personal Brand That Makes People Want To Buy From You
Your business is not just your logo. It’s not your fonts.It’s not your colour palette.It’s not your Canva templates. It’s YOU. Your energy.Your personality.Your story.Your weirdness.Your values.Your way of making people feel. And honestly? The biggest mistake I see business owners make is trying so hard to look “professional” that they become completely forgettable. People…
How To Map Your Customer Journey and Turn Leads Into Sales
Your leads are not “just names on a list”. They are future customers sitting in your business pipeline, quietly waiting for the right offer, the right follow-up, and the right next step. If someone has opted into your freebie, downloaded your guide, attended your webinar, joined your list or enquired with you… They are a…
You don’t need more time. You just need a better system.
If your days are full, but your bank balance isn’t – then you need a system and some strategy. Have ONE clear revenue goal for the YEAR Do the math on how many ‘cold’ people you’ll need to get in front of the reach that goal in sales based on a 1% conversion rate (comment…
How To Increase Your Visibility, Following and Sales
How To Increase Your Visibility, Following and Sales Simply batch create and schedule your social media content in a proposer social media auto-posting software like Tekmatix. This will post all of your social media content out across all of your social media channels on the dates and times that you set. I personally create all…
6 Things You Need To Chuck in The Bin TODAY If You’re a Business Owner
6 Things You Need To Chuck in The Bin TODAY If You’re a Business Owner #smallbusiness #smallbusinesslife #businessstress #businesscoach #businesstips
3 Things Business Owners Need to STOP Doing ASAP!
Success doesn’t JUST come from the things we DO. It also comes from the things that we STOP doing. Holding back from putting yourself out there because you’re scared. Being scared doesn’t help anybody. Being scared doesn’t make you money. somebody calling you a poo-poo head doesn’t actually change who you are and the…