LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Will Your Course Even Sell When There Is So Much Free Content Out There?
Will Your Course Even Sell When There is SO Much Free Content Out There? Here’s why Your Online Course Beats Free Content Every Time Ever find yourself asking, “Why would anyone buy my course when there’s so much free stuff out there?” How about you instead ask yourself ‘If I need to solve a problem…
11 Ways To Beat Self-Doubt & Imposter Syndrome When Creating Online Courses
11 Ways To Beat Self-Doubt & Imposter Syndrome When Creating Online Courses Before we go into the 11 tips, here are a couple of videos in overcoming common fears, self-doubts and the inner imposter when ‘putting yourself out there’ as an expert….. Imposter syndrome kicks in when we spend more time focusing on the…
How To Enhance and Inform Your Training Plans Using Accredited Frameworks
“You don’t need to reinvent the wheel when it comes to training design. Most of the hard work has already been done for you” @CordinerSarah Use what’s already freely available to help you create quality learning experiences We’ve all heard of the old saying ‘don’t reinvent the wheel’, yet many educators and course designers still…
The New (and much better) Way Of Getting Leads And Making Sales
‘Edu-preneurship’ and ‘Edu-marketing’ are the new ways of generating leads, impacting your market, positioning yourself as the authority in your field and of course, making more sales! Think ‘content marketing’ but on super-intergalactic steroids! It’s about moving away from ‘selling’, and instead creating a following by educating and informing your market (but doing so…
Learners Are The New Buyers
Sales are dead. The consumer has switched to giving their cash to the one who has the answer to their questions – the Edupreneur. In this article I will share with you why any business owner who wishes to survive in business today, must stop selling and start educating. “Education is not the filling of…
How to use a business mistake to enhance your reputation
Making it right when you’ve got it wrong: How to use a business mistake to enhance your reputation Today when I arrived at the office, I was faced with an entire team of panic-stricken staff, some tears, and looks of dread-laden terror. I knew something had gone wrong. Really wrong. As a company that…
The biggest mistake educators make when managing classroom behaviour
What is good behaviour, and how do you get a certain group of people to behave in a certain way that allows for teachers to teach, and learners to learn in the most productive ways possible? These questions have been asked for many years, and there are many oppressive theories behind resolutions to ‘bad’ behaviour….
What is the role of the adult educator in the welfare to work sector?
There’s a lot to be said about our roles as educators – and they don’t get easier when you have a class full of adults. I’m a Trainer and CEO of a company that runs various activities and training initiatives for the long-term unemployed, benefit claimants, and offenders – often referred to as the ‘welfare…